In our quest to deliver marketing insights from around the world, IDG Connect Marketers regularly publishes information on the latest trends, interviews with CMOs, regional viewpoints, along with opinion from our in-house analyst, Bob Johnson.

This has gained us two IMA ‘Outstanding Achievements’ in 2013 and an Honourable Mention at this year’s Content Marketing Awards. Here are some highlights:

 

- Popular content -

 

Outbrain Review: Google Adwords for Content Marketers?

Mobile Trends From Around the Globe

Pandas, Penguins and the Death of SEO

CIO vs. CMO

Omni-Channel is the Future of Retail

Apple and the Death of Skeuomorphism

Interview: Location-Targeting, Audience-Profiling & The Future of Mobile Advertising

Do It Like Don? What the Mad Men Did That Would Work Today…and What Wouldn’t

Is It Possible To Calculate The ROI Of Enterprise Social Networking?

 

- From our Analyst -

 

The Fragmented Management of B2B Social Media

It’s Time for Content Operations

Connecting Social Media to Revenue

Content Marketing: Help Buyers Use Content to Help You

Are You Stuck in a White Paper Rut?

 

- The CMO Files -

 

Microsoft: Michael Kogeler, COO and CMO, Middle-East and Africa

CSS Corp: Purnima Menon, Executive Vice President & CMO,

AMD: Colette LaForce, Senior Vice President & Chief Marketing Officer,

HP Software: Wolfgang Runge, Vice President EMEA Marketing

SAP: Rajesh Kumar, Head of Marketing, India

Motorola Solutions: Lynn Huang-Freeman, Senior Director of Marketing, Asia Pacific and Middle East

 

- Regional Viewpoints -

 

Marketing in China

Marketing in Mauritius

Marketing in Asia Pacific Japan

 

- Reports -

 

Was Charles Dickens the First Content Marketer?

Global Big Data 2013

US Data Privacy Laws: Legal and Marketing Professionals’ Views